GTM case library

Product-led Growth

Explore how companies use product experience as the primary growth engine.

Market

Company type

Customer type

GTM model

Channel

Stage

Outcome

Showing 2 cases3-column masonry

Demand ReframingFeatured

Granola: Reframing Meeting Notes as a Team Second Brain

Granola entered a crowded meeting-notes category, then broadened the value proposition from capturing meetings to preserving and activating company context. The case shows how category language can reshape demand: from 'take notes for me' to 'help my team remember, understand, and act on conversations.'

EuropeB2BProduct-led GrowthMarketing-led GrowthAI-native GrowthGrowth StageScale Stage

Evidence · VerifiedReplicability · Medium

Read case →

Tools as MarketingFeatured

iLovePDF: Building a Product-led Acquisition Channel with Free Tools

Based on iLovePDF's public materials. iLovePDF lets people complete a single PDF task with free tools, then serves higher processing volume, cross-device use, and team needs through paid plans.

EuropeB2CB2BProduct-led GrowthMarketing-led GrowthGrowth StageScale Stage

Evidence · VerifiedReplicability · High

Read case →