GTM case library

Tools as Marketing

Explore how companies turn free tools into acquisition channels by solving customer problems before the purchase decision.

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Tools as MarketingFeatured

iLovePDF: Building a Product-led Acquisition Channel with Free Tools

Based on iLovePDF's public materials. iLovePDF lets people complete a single PDF task with free tools, then serves higher processing volume, cross-device use, and team needs through paid plans.

EuropeB2CB2BProduct-led GrowthMarketing-led GrowthGrowth StageScale Stage

Evidence · VerifiedReplicability · High

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